Thursday 24 August 2017

The role of branding in law


Eclipse Legal Systems speaks to Modern Law Magazine around how law firms differentiate themselves in today's market, and whether the role of branding is significant in the legal sector.

New players, new business models, new generations and cutting-edge technology means law is becoming an extremely fast-paced industry. Despite this, the reality for many law firms across nearly every sector is a shrinking marketplace, and fierce competition to stand out from the crowd.

As consumer benefits to instructing a law firm are fundamentally the same - expert teams, client-focus and efficient service to name a few - it has become increasingly necessary for firms to actively distinguish themselves from competitors based upon their true USPs.

Some firms focus relentlessly on becoming recognised for certain practice areas, and developing their experience in dealing with specific, niche or complex matters. Similarly, other firms focus on a particular client base - for example, corporate law firms often promote their high value deals and household name clients, therefore illustrating the expertise of their fee earners, and the trust of big-name companies.

Another tried and tested method is to add value to clients by providing a genuinely tailored service offering, which requires high level industry experience. Those firms getting it right are making proactive and anticipatory suggestions for achieving the required outcome, should the client be unhappy with the initial resolution. Essentially, they've built upon one size does not fit all when it comes to law.

Of course the above can't be achieved without the role of branding, and the savvier law firms are starting to understand that a brand is in itself a differentiator.

In a market which is now completely consumer driven, it has never been more important for organisations within the legal sector to present themselves in a relevant way; whether that's through client-facing actions such as engagement, service and interaction, or internal firm behaviours including the management of teams and staff. The fundamental aspect of brand management is that it's an all-encompassing effort, and refers to all areas of the practice. Firms with a strong brand are the ones to gain credibility, and as a result, attract more clients and receive more instructions.

The legal industry is by nature extremely competitive and constantly evolving, which can be daunting for any firm. The key to a successful brand, and ultimately true differentiation, is an in-depth understanding of client requirements, an effective message and of course, a strong marketing strategy, all of which should be neatly aligned around the values of the firm.

Thursday 17 August 2017

Eclipse's Proclaim Case Management system enhances speed and transparency at Bellegrove Business Insurance



Insurance and Risk Management firm, Bellegrove Business Insurance, is implementing the Proclaim Case Management Software solution from Eclipse Legal Systems, the UK's leading legal software provider.

Operating from offices in London, Bellegrove offers a full range of business insurance services and has specialist bespoke insurance products for Chauffer fleet operators, Motor Traders, the construction industry and residential/commercial property owners and developers.

In addition, Bellegrove is able to offer a comprehensive suite of risk management solutions including the writing of Health and Safety policies and Fire Risk Assessments.

With a nationwide service to over 3,000 clients, the firm prides itself on its high level of customer care and market-leading products.

Eclipse's Law Society Endorsed Proclaim Case Management solution was recommended to Bellegrove by a member of staff that had previously worked with the system. After an in-depth demonstration, the firm decided to implement Eclipse's Proclaim claims management software to increase productivity and cope with an expanding volume of cases.

The desktop application will provide a consistent platform for staff throughout every stage of the claims process, and its high level automation will save hours of administration time by providing staff with all the necessary documents, produced at the click of a button. Further, Proclaim's market-leading range of toolsets will mean Bellegrove can ensure claims are driven forward in a cost-effective, yet personalised manner.

Matthew West, Managing Director of Bellegrove Business Insurance, comments:

"In such a competitive market, it's crucial that we continue to stay ahead of the competition in terms of the service we offer our clients. Proclaim will be fundamental to our success, providing us with a system that has a natural fit for high volume work, and our clients will now benefit from even greater speed and transparency."

Tuesday 8 August 2017

Client Case Study: Walker Foster

Walker Foster eliminates paper usage across its offices thanks to the Proclaim Practice Management system 


Walker Foster operates from offices across West Yorkshire, North Yorkshire and Lancashire, and prides itself on its reputation as a leading, local firm of expert solicitors. With an objective to provide clients with high quality and value-for-money legal services, fee earners strive to achieve pragmatic solutions to all client requirements.

The firm recently replaced its incumbent system with Eclipse's Proclaim Practice Management Software solution, and rolled it out to 50 staff across its Conveyancing and Probate departments.

Walker Foster's Managing Partner, Keith Hardington (pictured), spoke to Eclipse about the firm's choice in legal software, the implementation process, and how staff are benefiting from a fully centralised system.

What was the reasoning behind replacing your previous practice management system?

Having looked at our practice as a whole and our plans for the future, it became clear to us that our demands had changed since our initial decision to implement a practice management system.

The law - and as a result, our firm - is constantly evolving, so we needed a reliable and robust legal software solution that would scale with us, and one that possessed the capabilities to streamline our processes to allow us to gain efficiency and reduce costs.

Why was Eclipse your chosen provider?

We had always been aware of Eclipse via its presence within the legal market, so we knew it would be included in our selection process.

As expected for an established firm, we were quite rigorous within our initial research period, and as part of this, spoke to a number of other firms - many of which referred us to Eclipse, which reinforced what we already knew.

Interestingly, it was our staff that chose Proclaim. Our management team wanted to form a working group of fee earners and support staff, as they would be the ones to use the system on a daily basis, and therefore were best placed to make the decision.

After looking at a number of providers - including the system we were using at the time - Proclaim was chosen for a range of factors, namely for its flexibility across the board but specifically in regards to amending documents; its ability to improve our processes firm-wide; and the fact that it would enable us to digitise everything possible!

How do you find our Support and Relationship Management services?

We've built a good relationship with the Support team over the last few months - mainly because, as with anything new, we've been getting used to the system and finding out the full scope of what it can do! Our experience with the team has been great, and we're happy in the knowledge that we have them on the other end of the phone should we need anything.

In addition to the Support team, we've found our dedicated Relationship Manager to be absolutely excellent. She's visited our offices at request and ensures we are getting the best from our system, in addition to answering any queries we might have - that personal service is a fantastic addition to Eclipse's support portfolio.

What are some of the benefits to using Proclaim?

The overriding benefit for us is the elimination of paper usage. Prior to Proclaim we were a very paper-heavy practice which necessitated numerous files and filing cabinets by way of organisation. Following the implementation of Proclaim, we're seeing significant savings on paper, postage, ink and printing, and we're now able to offer our clients a greatly reduced turnaround time!

Proclaim is also helping us to enhance our risk management strategy throughout the firm. In our line of work, more often than not mistakes made by law firms come from a process going wrong somewhere down the line, as a result of incorrectly set up case management software. Thanks to Proclaim's extremely capable workflows and high-level automation, it means steps are taken to reduce risks, but with minimal input from our staff.

Essentially, we couldn't work the way we do now without Proclaim!

How are you benefiting from the KPI toolset?

It's great - we initially took Eclipse's off-the-shelf package, but thanks to the configurable dashboard, we were able to develop it to display KPIs bespoke to Walker Foster.

Unusually for a law firm, we didn't actually set targets until recently, but the staff absolutely love it.

The KPI toolset itself is proving to be a fantastic visual aid and a great motivational tool for our fee earners, who now know what they're trying to achieve month by month, and what they need to do to get there.

It's also great for management as it provides us with an overview of practice performance. The viewing options allow us to drill down into any statistic, and for specific fee earners, teams, or all staff, which in turn enables complete transparency. Taking this further, we can also view the values for a particular month, week or day, as well as make comparisons against previous targets, serving to boost efficiency across all of our practices.

How well does Proclaim suit your on-going requirements?

Very well!

The scope of data and range of capabilities available to us is incredible - so much so that we are still discovering just how powerful the system is, and how much more we can gain from it.

Obviously our key purpose is to operate as efficiently as we can, not only to ensure streamlined processes internally, but to pass on these efficiencies to our clients. With Proclaim we now have the opportunity to do this - and it's something we could not have achieved using our incumbent software solution.

It's still early days with Proclaim, but we're thoroughly impressed with the scope of it, and as a result of Eclipse's competency, professionalism and expertise, we have the confidence to know that, when we're ready, we can seamlessly integrate some of the complementary toolsets and that they will enhance our processes and service offering even further.

Thursday 3 August 2017

Eclipse launches new application to help law firms mitigate risk of GDPR fines

Eclipse Legal Systems - the UK's leading legal software provider - has announced the launch of a new application to assist law firms in attaining compliance with the forthcoming General Data Protection Regulation (GDPR).

As of May 2018, all organisations will be required to comply with GDPR, the new legal framework which seeks to strengthen and unify data protection for all individuals within the EU. More wide-reaching and onerous than the existing Data Protection Act, GDPR also carries the threat of severe financial penalties for firms found to be in breach, with maximum fines being 20 million Euros, or 4% of the firm's global turnover - whichever is higher.

Created using Eclipse's suite of rapid development tools, the new application is an 'Information Asset Register' - a software tool that provides firms with a 'map' of what type of data they hold, if consent has been agreed, where the data was obtained, why the data is being used, and if it has an expiry date. These data 'reasons' are all key elements of the GDPR and it is widely accepted that all organisations must have an Information Asset Register as a default requirement.

Eclipse's Information Asset Register has been created as a standalone application - accessible outside of the firm's Law Society Endorsed 'Proclaim' case and practice management solution in order for all organisations to benefit - not just current Eclipse clients. The system can be delivered on-premise or in a hosted environment.

Eclipse's business solutions director, Tracy Blencowe (pictured), explains further:

"GDPR will have a huge impact on how organisations collect and manage the data of their staff, clients, and prospective clients. All businesses will need an Information Asset Register to track what data they hold and why - this is a minimum requirement, and businesses without a solution are automatically exposed to the 'lower' level of fines of the higher of 10 million Euros, or 2% of global turnover.

"Our Information Asset Register system provides an accessible and low-cost platform to enable law firms to implement best-practise processes and mitigate the risk of the severe financial penalties that a breach of GDPR will bring."